The goal was to conceptualize a new line of BBQ sauce, conduct market research, and create packaging from top to bottom. This remains one of my favorite projects because of the freedom of imagination I was allowed to utilize.
What I Did
I was responsible for everything on this project. I conducted market research, created the creative brief, conceptualized the entire product and created the package design.
Tools and Deliverables
For this package design, I utilized skecthes initally and them moved into Illustrator and Indesign for the final product. I found the growler bottles online and hand cut the labels and applied them.
Results
I loved the end result of this project and I hope you enjoy the design as well. I think it's easy to imagine this item sitting on the grocery store shelf and the person that would walk out of the store with it.
Barking Mad